Our Brands

Wooden toys Woody is a brand that is constantly being developed with the help of our experienced designers. Based on the Czech toy manufacturing tradition, Woody positively responds to customers, parents and teachers suggestions for improvement initiatives. Woody range currently contains more than unigue 500 items.

Every Lumpin in our soft toy collection comes from a different corner of the world, each with their own story. You can read their story in the little book you receive with the animal. It tells you what the animal likes to eat, and interesting things like whether they want to become a film star, are afraid of the dentist, or love to travel. Every year, our family of soft toys grows to include new friends. All of them are completely different, but still have a lot in common. They all want to be best friends to their human companion – to be at their side when they fall asleep and when they wake up.

Niny brand products have been developed in cooperation with the German designer Britta Hurter who is well known in the world of design. In her work, Britta Hurter puts emphasis on the appearance as well as on the functionality of toys and remains involved in the entire product development process, visiting manufacturing facilities to track the realization of her ideas from the beginning until completion of the final product.

The beginnings of the Merkur brand date back to 1920, when Mr. Jaroslav Vancl founded the Inventor company in the town Police nad Metují, Czechoslovakia. The first original metal building kit was patented under the name Inventor. Originally, the metal parts of this kit were connected to each other with metal hooks. In 1925, the manufacturer came up with a new system, which has remained unchanged to this day. The metal parts of the kit have since been connected with screws and nuts. With this step, the kit came very close to real constructing and thus enabled greater opportunities for play and creative work of children. With the transition to the new system, a new trademark was registered for the kit - Merkur

At the turn of the 1930s and 1940s, a number of kits grew. The boom of MERKUR kits began. Surge of development continued until the beginning of World War II. After the Second World War, the factory was nationalized. After the fall of communism in Czechoslovakia, MERKUR was practically doomed however things took a positive turn recently when Merkur gained a new owner and comes to life again.

Our new brand of sports equipment and equipment for children. CROSS brand products have a simple but cool design. The core material of this brand is metal in combination with textiles. In the future, we are going to further expand our assortment with new products with original design.

This year we would like to introduce our new collection of games, which we are launching under the Popular brand. It will cover both traditional and lesser-known games for both children and adults. The first to appear in our offer will be puzzles with popular motifs of children‘s maps. Next year you can look forward to a series of classic games such as chess, checkers, dice and many more. The Popular collection only covers and will only cover products of high quality and distinctive design.

Based on popular demand, in 2014 we started to expand our new plastic collection. This year's hottest new item is a set of colored bricks for toddlers. In this collection you'll find a bag of stand-alone bricks, also a range of special sets from which children can build cars, houses, play tables, etc.